Back in June, we covered the innovative Pride Inside, a huge billboard campaign that gave a voice to the LGBTQ+ community in light of the usual annual celebrations that take place across the country being quashed by social distancing. With over 120 queer photographers and contributors taking part, the digital billboards were seen in cities and busy road intersections across the UK. We’re delighted to hear that images from the campaign have now found a permanent online home as a visual exhibition on Google Arts & Culture, more details from the press release here…
PRIDE INSIDE’S CELEBRATION OF QUEER LIFE IS TO LIVE ON PERMANENTLY ON GOOGLE’S ARTS & CULTURE PORTAL
Pride Inside, the nationwide LGBTQ+ campaign which saw more than 1,000 digital billboards taken over with images of queer people celebrating Pride from their homes this summer, is to live on permanently on Google Arts & Culture.
Pride Inside is the brainchild of writer, performer and drag star Ginger Johnson, who wanted the visibility of LGBTQ+ people on the streets of the UK to continue despite Pride events being cancelled because of the Coronavirus pandemic…
It is estimated around 10 million people saw the images across the two weeks they were displayed in June, giving amazing visibility of LGBTQ+ people during Pride month. The initiative also raised awareness of the work of grassroots LGBTQ+ charities, with Pride Inside partnering with LGBT+ Consortium to collect donations to be distributed to organisations across the UK who provide vital services for the queer community.
Now following an agreement between Pride Inside and Google, the campaign will live on permanently on the Arts & Culture portal, a non-profit initiative which works with cultural institutions and artists around the world to preserve and bring the world’s art and culture online so it’s accessible to anyone, anywhere. The project has been delivered in partnership with LGBTQ+ arts charity Raze Collective, which has administered the collection on behalf of Pride Inside. It will feature more than 200 images in 20 different collections from the Pride Inside campaign, including billboard layouts, site photography and other as yet unseen images.
Ginger Johnson said: “This year the LGBTQ+ community had to shout it a little louder to spread our message of Pride and solidarity – from digital drag shows to socially-distant protests, people from all walks of queer life worked together to adapt to the challenges we have all been facing. Seeing the kind of passion and determination that fuelled projects like Pride Inside in action around the world has been truly inspiring, so we are delighted that the project has found a permanent home online, where it will live as a snapshot of our community at a unique moment in time.”
The online exhibition can be found here on Google Arts & Culture, alongside numerous other exhibits from museums and artists from around the world
Header shot: Seana – Birmingham by Emma Jones
9th September 2020